Dear Altoids
Christopher L. Jorgensen
P.O. Box 93042
Des Moines, IA 50393
April 19, 2011
Altoids
Wm. Wrigley Jr. Company
P.O. BOX 3900
Peoria, IL 61614
Dear Altoids,
I have a cool idea for a commercial for Altoids. It’d be edgy and controversial and make Altoids a superstar on the internet. You have the “curiously strong” tagline and we all know how curiosity kills the cat, so you could have a poster that showed a kitten, and above the kitten it could say something like “Altoids makes kittens less curious,” and then below the kitten it could say, “Every time you have an Altoid God saves a kitten.”
Heck, if I were you I’d skip the first part of my idea and just go with the “Every time you have an Altoid God saves a kitten” line all by itself.
Don’t worry if you don’t get it. This will be really funny to those who do! I know it would make me laugh and want a curiously strong Altoid!
Think about it!
Sincerely,
Christopher L. Jorgensen
Sponsor:
Reply:
Wm. WRIGLEY Jr. Company
P.O. BOX 3900
PEORIA, ILLINOIS 61612
Telephone: 1-800-WRIGLEY
April 29, 2011
Mr. Christopher L. Jorgensen
P.O. Box 93042
Des Moines, Iowa 50393
Dear Mr. Jorgensen,
Thank you for thinking of the Wm. Wrigley Jr. Company and contacting us with your proposal. We are always happy to hear from our consumers and truly value your suggestions.
As you can imagine, we receive numerous product concepts and business propositions everyday. So, while we truly appreciate your interest in our products and brands, our long-standing practice is not to accept advertising suggestions from outside our own organization or the advertising agencies we employ. However, if you are still interested in sharing your ideas, you may contact our advertising agency to request information about their policy for accepting suggestions. You may write or call:
BBDO
410 North Michigan Avenue
Chicago, IL 60611
312-337-7860
We hope this information has been helpful. If you have any additional questions or comments please feel free to contact us at 1-800-WRIGLEY Monday through Friday from 8:30 a.m. to 5:00 p.m. CST.
Sincerely,
[signed]
Britney Urban
Consumer Care Representative
8000140101
Enclosures:
1 #10 Wrigley Envelope
Altoids website: www.altoids.com
Commentary:
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Other points of interest:
Just so people don’t think I am crazy, I want to reassure you that I do not believe God saves a kitten every time you have an Altoid. That would be plain silly. Everyone knows God is way more vindictive than that and is a kitten hater! This is why I am an atheist.
The scan of this letter looks the way it does because I carried it around in my back pocket for a day.
By Christopher L. Jorgensen
Website: http://jackassletters.com