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Dear Challenge Butter

Christopher L. Jorgensen
P.O. Box 546
Ames, IA 50010


April 2, 2012


Challenge Dairy Products, Inc.
P.O.Box 2369
Dublin, CA 94568


Dear Challenge Butter,

My girlfriend prefers your butter over other butters. I’m not sure why, but she’s the kind of woman who looks into these sorts of things, so it either has to be because it’s better tasting or because it’s better for you or made with better things or you treat your animals better or have better environmental stewardship. Something like that. She always has her reasons, so we buy Challenge Butter. Me? I’d go for the cheap stuff since I don’t much care about anything other than price, so I want to commend you on a clever marketing ploy. Putting a coupon for 55¢ inside the box of butter is downright brilliant.

We use butter on french toast, in cake, on bread, poured over popcorn and smother our veggies. Pretty much anything tastes good if you add enough Challenge Butter! We use it for other things too, but I won’t go into that here. That coupon keeps us coming back for more! It’s an endless cycle of pure butter addiction. I was going to total up how much Challenge Butter we bought in the last year, but I can’t find my receipts from October (they may have gotten covered in butter). Needless to say it’s a lot. Well over $100!

Also, any suggestions for how to get butter stains off the ceiling would be appreciated.


Sincerely,


Christopher L. Jorgensen

p.s. I noticed on the box that we can freeze the butter for up to four months. What happens after that?

Sponsor:

Reply:

CHALLENGE

Challenge Dairy Products, Inc.
P.O. Box 2369
Dublin, CA 94568

Dear Consumer,

Thank you for taking the time to contact us.  We value our customers and want to hear any comments or concerns regarding our products which enables us to perfect and maintain our products’ high standard of quality.

At Challenge Dairy, we are proud of our “Tradition of Quality” and of being “the leading brand of butter in the West since 1911”.

We hope that you will continue to use Challenge products and are enclosing a coupon toward your next purchase.

Sincerely,

[signed]

Julie Mrzywka
Home Economist/Food Scientist

 

La:/Consumer Comments Letter.doc-8
2/10/20121:14 PM

Challenge Butter website: challengedairy.com

Scan of the letter from Challenge Butter

Commentary:

This is an acceptable response, but if I were the professorial type, and this was a response getting a grade, it would barely be passing. Focus on what was done correctly first: A signed positive response on attractive letterhead with coupons thrown in to boot. This is where she succeeds.

So what was done wrong? Completely canned response. Not one point in my letter is addressed and it is too impersonal. How hard is it to save multiple versions of various letters and actually put the writer’s name on the response? People like to read their names. Julie Mrzywka also has a penchant for nearly random bolding, italicizing, and strangely quoting. This is where she fails.

There are out of work English majors out there. Hire one!

By Christopher L. Jorgensen

Website: http://jackassletters.com

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Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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