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Dear Charmin

Christopher L. Jorgensen
P.O. Box 93042
Des Moines, IA 50393


May 5, 2008


Charmin
c/o Procter & Gamble
1 Procter & Gamble Plaza
Cincinnati, OH 45202


Dear Charmin,

Now that Mr. Whipple is dead, is it OK to squeeze the Charmin, or is this behavior we should still avoid?

Thanks,


Christopher L. Jorgensen

Sponsor:

Reply:

P&G

The Procter & Gamble
Distributing LLC
PO Box 559
Cincinnati, OH 45201
www.pg.com


Ref: 5729925
5/20/2008


Christopher L. Jorgensen
P.O. Box 93042
Des Moines, IA 50393

 

Dear Mr. Jorgensen,

Thanks for sharing your interest in Mr. Whipple.  Here are some interesting facts:
Dick Wilson did commercials for Charmin for many years as George Whipple. His tag line was … ‘Please don’t squeeze the Charmin’. He passed away November 19, 2007 at the age of 91.  Mr. Wilson made more than 500 commercials as Mr. Whipple. He retired in 1985 but P&G brought him back for an encore commercial in 1999. The single ad showed Wilson ‘coming out of retirement’ against the advice of his golfing and poker buddies for one more chance to sell a new Charmin. Thanks for getting in touch with us.

Sincerely,

Carole

[handwriting font signature]

P&G Consumer Relations
Consumer Care Site C

Charmin website: www.pg.com

Scans of the letter from Charmin

Commentary:

My original letter went to:

Charmin
c/o Procter & Gamble
1 Procter & Gamble Plaza
Cincinnati, OH 45202

When you write your letter, send it to whichever address tickles your bum.

I was too busy writing letters to get all clever here! If I’d known Mr. Whipple played poker, I might have left the poor man to rest in peace (and if you believe that one you’re likely to call a three seven off suit preflop!).

Damn, P&G is cool! They make my toothpaste, my cat food, my laundry detergent, my potato chips, my facial razor, my coffee, and all the best sex toys! I really shouldn’t be screwing with these guys.

They were kind enough to send along the some coupons, but they were for metamucil. Even as old as I am I have years before I’ll need that!

By Christopher L. Jorgensen

Website: http://jackassletters.com

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Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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