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Dear Edy’s Grand Ice Cream

Christopher L. Jorgensen
P.O. Box 93042
Des Moines, IA 50393


September 20, 2010


Edy’s Grand Ice Cream
Consumer Relations Department
5929 College Avenue
Oakland, CA 94618


Dear Edy’s Grand Ice Cream,

First off, let me assure you that I am not a child under the age of 18, so you can feel safe to reply to this letter.

Next, I just wanted to say your pomegranate popsicles kick ass! I dig the variety packs as well (though I am not a fan of lime). I can eat a pomegranate popsicle and feel like I am being healthy as well as satisfying my cravings for sweets. Sometimes, when I am being bad, I’ll even eat two! That’s only like a buck, so it’s nearly guilt-free pleasure. Compare this to a Dove bar. They’re $4.50 for three! If I eat two of those I feel fat and poor and like I can feel my cholesterol climbing. Total guilt trip!

I didn’t have any questions. I just wanted to thank you for a tasty healthy treat! So, thanks.


Sincerely,


Christopher L. Jorgensen

Sponsor:

Reply:

Edy’s ®
Edy’s Grand Ice Cream

October 5, 2010

Mr. Christopher L. Jorgensen
PO Box 93042
Des Moines IA 50393-3042

Dear Mr. Jorgensen:

Thank you for your thoughtful letter and all the nice compliments you paid to Edy’s. We take extra care to assure premium quality frozen desserts for our customers and it is a real pleasure when consumers take the time to confirm that the extra effort is worthwhile.

We are delighted to hear that you have enjoyed our Edy’s Pomegranate and Variety pack Bars. Our flavor development team members work very hard each year improving tried and true favorites and devising new and exciting flavor combinations—they will be happy to receive your positive feedback!

Please accept the enclosed coupons to be used towards further purchases of your favorite Edy’s product and our appreciation for taking the time to share your enthusiasm with our company.

Sincerely,

[signed]

Lisa Valcarcel
Consumer Response Representative

Ref # N2368956

 

5929 College Avenue, Oakland, California 94618
888-590-3397
www.edys.com
soy ink on 100% post consumer recycled, certified processed chlorine-free & FSC-certified paper

Edy’s Grand Ice Cream website: www.dreyers.com/Fruitbars/

Scan of the letter from

Commentary:

I’d thought I’d posted this one already, but guess not. I do love me some Edy’s popsicles. I go through about two boxes a week. Pomegranate is my favorite, but I like pretty much everything except the lime. They sent me some coupons. It was worth their time to do so. I am firmly addicted now. Yum yum!

If you are wanting to sponsor a letter this one is available. $75 and your ad will appear below the letter for as long as it’s on my site. I estimate you’ll see about 100 clicks a year. I could be wrong.

I have a programming note to mention:

I’ve been taking down two or three letters for each one I post. This makes me sad, but I am doing this in an attempt to keep the content fresh and the site manageable. The only letters safe from redaction are sponsored ones. So if you have a favorite you know how to preserve it. I’ll be like Disney. I don’t mean like a popsicle. I mean once a letter goes into the vault…. (If you don’t get my references don’t worry, most of the people I write don’t either.)

I’ll be shooting for around 50-100 letters on the site. This means about half of what is currently up will go away. In the end I think this will make the site better.

By Christopher L. Jorgensen

Website: http://jackassletters.com

Have a comment? Put a stamp on an envelope and drop it in the mail to:

Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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