Dear Famous Amos

Kellogg’s

April 20, 2011

Mr. Christopher Jorgensen

PO Box 93042

Des Moines, IA 50393-3042

Dear Mr. Jorgensen:

Thank you for writing to our company to offer your assistance in the creation of new ideas to support our business.  While we certainly appreciate your enthusiasm, we regret that we are unable to accept ideas that come from sources outside of our company.

We receive almost 10,000 unsolicited proposals each year, both from our consumers and other business concerns.  Like most other manufacturers, we have established this policy because it is impossible to review, document and follow-up on all of these ideas.  We realize that we may, on occasion, miss a good opportunity.  However, we believe that our own employees, as well as agencies we have under contract to assist us in this effort, form our best idea generation resource.  We hope that you can understand our position on this.

All of our employees are devoting a great deal of time and effort to develop new and improved products, packaging concepts, promotions and merchandising ideas to make our products the best on the market.  Often, these concepts are in the developmental stage for years before actually being launched.  As you see, we place great emphasis on this part of our business and hope you will agree that we are on the right track here.

We certainly appreciate your patronage of our brands through the years, and your offer of assistance.  It is because of the support of our consumers, like you, that we have remained successful in what has become a very competitive environment.  We hope that our products will continue to meet the needs of you and your family for many years to come.

Sincerely,

[signed]

Nikki Weitnauer
Consumer Specialist
Consumer Affairs
TLXNLW01/TLXOPS01
021718393A
 

Kellogg Consumer Affairs / P. O. Box CAMB
2 Hamblin Ave. E. / Battle Creek, Michigan 49017 (800) 962-1413
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