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Dear General Mills

Christopher L. Jorgensen
P.O. Box 546
Ames, IA 50010


July 17, 2008


General Mills, Inc.
P.O. Box 9452
Minneapolis, MN 55440


Dear General Mills,

I saw your website has this slogan on it, “Everything about the Doughboy but were afraid to ask,” and was wondering, are there indeed questions people are afraid to ask about the Doughboy? Why would they be afraid? The Doughboy is way less scary than say the Michelin Man or the Stay Puft Marshmallow Man. A quick pop in the oven at 375 degrees and the Doughboy would make a tasty treat! Not frightening at all.

So what is the Doughboy’s sinister secret people fear to ask? I couldn’t find it on the website, even though you say the answer is supposed to be there!

Also, this very same website says, “Bake-off is a registered trademark of General Mills ™ 2008.” This just plain confused me, since I see bake off contests all the time. Should I be turning these people in? I’m really confused. Why would you want to have this trademark? Isn’t it in the dictionary?


Sincerely,


Christopher L. Jorgensen

Sponsor:

Reply:

GENERAL MILLS


August 5, 2008

Mr. Christopher Jorgensen
Po Box 93042
Des Moines, IA 50393-3042

Dear Mr. Jorgensen:

Thank you for contacting General Mills.  Your comments are important to us.

We are committed to making a difference in the lives of our consumers.  As result, we hold ourselves to the highest standards in everything we do, from advertising to food safety.  Feedback such as yours is important to the nature of our business.

We appreciate your loyalty and the time you took to contact us.  Please be assured that we will share your thoughts with the appropriate individuals.


Sincerely,

[signed]

Virginia A. Eaton

 

 

 

 

 

 

CONSUMER SERVICES • P.O. BOX 9452 • MINNEAPOLIS, MN 55440

General Mills website: www.generalmills.com

Scan of the letter from General Mills

Commentary:

They also sent me a document on Doughboy facts, but I am not reproducing that here (to save on labor costs).

I lost this letter for years! The hole in it is from my cat. She used to like to eat paper.

I didn’t check the General Mills website to see if they still had a section called “Everything about the Doughboy but were afraid to ask,” but I can assure you they did in 2008!

By Christopher L. Jorgensen

Website: http://jackassletters.com

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Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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