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Dear Lemonhead

Christopher L. Jorgensen
PO Box 93042
Des Moines, IA 50393


November 27, 2009


Consumer Affairs Department
Ferrara Pan Candy Company
7301 W. Harrison Street
Forest Park, IL 60130


Dear Lemonhead,

This should come as no surprise, but I love your candy! In fact, it’s my second favorite candy of all time (I have to admit a greater weakness for French Burnt Peanuts), but I have a a couple questions. 1.) Why is “Lemonhead” singular and not plural? After all, there are more than one in a box. Actually, there’s usually quite a generous amount. 2.) Why is there “Nutrition Facts” on the side of the box? This seems silly to me since as far as I can tell Lemonhead(s) meet no nutritional needs, and I’m OK with that, since who eats them for their nutritional value? Dumb people. I eat them because they taste yummy!

I have to admit I love smuggling a box of Lemonhead(s) into a movie theater. Do you think this makes me a bad person? Sometimes I feel like I am stealing from the theater, but then who in his right mind would pay movie theater prices for a box of candy? If anyone is stealing it the movie theater? I suppose the type of people that pay these prices are the same people who expect candy to be nutritional. Dumb people. This is why I choose to smuggle them.

Anyway, keep on making a great product!


Sincerely,


Christopher L. Jorgensen

Sponsor:

Reply:

Ferrara Pan Candy Co.
Quality Ferpanco Candies
Manufacturing Confectioners
Established in 1806

7301 West Harrison Street
Forest Park, Illinois 60130-2083
Fax 708 366-5921
708-366-0500
Website: www.ferrarapan.com


December 4, 2009


Christopher L. Jorgensen
PO Box 93042
Des Moines, IA 50393

Dear Mr. Jorgensen:

Thank you for your letter.  We are always pleased to hear from our customers and know they enjoy eating our candy as much as we enjoy making it.  Lemonhead is singular as it refers to the Lemonhead character on the package. As for the nutrition facts, we are required by law to include nutrition information on all products we sell.

We hope that you will continue to purchase our products and find the quality and taste to your satisfaction.

Sincerely,

FERRARA PAN CANDY COMPANY

[signed]

Salvatore Ferrara II
President/CEO

 

SFII/mg

Lemonhead website: www.ferrarapan.com

Scan of the letter from Lemonhead

Commentary:

Believe it or not I think this is a great reply. It’s personal, answered my questions, is presumably signed by the President/CEO on nice letterhead, and contains no spin. They could have written typical marketing spiel #222 here. Something like, “Although including nutritional information is mandated by law, we believe in an informed consumer and want our customers to know that only quality ingredients go into our products. Lemonhead does actually meet some nutritional needs like 20% RDA of vitamin C for example,” but it’s candy!

Yep, this is a nice reply.

By Christopher L. Jorgensen

Website: http://jackassletters.com

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Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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