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Dear Pretzel Crisps

Christopher L. Jorgensen
P.O. Box 93042
Des Moines, IA 50393


October 12, 2010


Pretzel Crisps
Snack Factory, LLC.
P.O. Box 3562
Princeton, NJ 08543


Dear Pretzel Crisps,

I must confess, I’ve never tried your pretzel crisps before, but I sure would like to! They look tasty and crunchy and fun to eat. Are they?

I’m writing because I want to apologize for the reception your recent ad campaign has received. The negativity it has engendered is wholly undeserved and unfair. I know life isn’t supposed to be fair, but I am sure you invested good money in that marketing. Over-privileged whiney people need to grow up! What do they expect you to do, fire your marketing staff and the executives that green-lit the “You can never be too thin” campaign? That’s madness! Have you looked at the economy lately? Like these people could just go out and get other jobs! Silly overweight feminists with skin thinner than your pretzels are ruining it for the rest of us.

I say keep up the good work and f**k ‘em if they can’t take a joke!


Sincerely,


Christopher L. Jorgensen

 

 

Sponsor:

Reply:

Pretzel Crisps
Thin, Crunchy Pretzel Crackers
Rethink your pretzel!™

October 20, 2010

 

Dear Mr. Jorgensen:

Thank you for taking the time to write to us regarding our Snack Factory Pretzel Crisps.

We appreciate your understanding and nice comments regarding our recent ads.

You can find our great product in your supermarket deli departments.

Our Modern Classic Line; Cinnamon Toast, Supreme (same as Everything flavor), Classic (same as Original flavor) and Tuscan Three Cheese will be available at your local Whole Foods Markets or Natural Markets.  You may also purchase them online at www.snackaisle.com.

Please accept the enclosed care package and cents off coupons with our appreciation of your enthusiasm and support.

If you have any questions or concerns please feel free to contact us at 1-888-683-5400. Thank you.

P.S. Please visit our website at www.pretzelcrisps.com for more information on our products and to join our fan club.

 

Regards,

PRETZEL CRISPS
Snack Factory, LLC

[signed]

Darla Misier
Consumer Relations


Snack Factory®
mail to: P. O. Box 3562 Princeton, NJ 08543
ship to: 11 Tamarack Circle Skillman, NJ 08558
p: (609) 683-5400 f:  (609) 683-9595
www.pretzelcrisps.com

Pretzel Crisps website: www.pretzelcrisps.com

Scan of the letter from Pretzel Crisps

Commentary:

I am uncertain if they get my humor or played back so well that they just confused me.

As to their ad: I generally come down on the side of humor in these disputes, so I’m fine with the ad campaign. Good humor is a difficult thing. If it’s not risky and adventurous then it’s predictable and boring. I prefer the occasional flubbed performance over watching safe comedy. I’m not sure that Pretzel Crisps are smart in alienating their potential audience, but I think the backlash is an overreaction.

If you have no idea what any of this is about then read this then check out this site.

Full disclosure: They sent me a lot of swag, so this has obviously tainted my perspective. Around the Jackass Letters Offices the pretzels were met with modest approval. Some where quite good, but most of the flavors were a bit meh. I didn’t check to see if they are healthier than chips.

Scan of the letter from

  1. Bags of Pretzel Crisps
  2. A Shopping Bag
  3. A pen

I’d apologize for the quality of the photo, but I don’t really give a rat’s ass.

 

 

 

By Christopher L. Jorgensen

Website: http://jackassletters.com

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Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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