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Dear Windex

Christopher L. Jorgensen
P.O. Box 93042
Des Moines, IA 50393


July 18, 2011


SC Johnson
1525 Howe Street
Racine, WI 53403


Dear Windex,

I have a great idea for an ad campaign. You should come out with iPad branded Windex!

Every time my iPad gets all smudgy and gross I never know what to clean it with. I think, “It’s just glass, so use what you always use to clean glass,” but then when I reach for the Windex I get a bit apprehensive. These iPads things aren’t cheap! I don’t want to go ruining mine just because it got a few fingerprints on it and I decided to use an inappropriate cleaning product.

Anyway, a commercial with some overly cute kid cleaning his dad’s iPad with Windex would be great. Dad could walk in and be all excited his kid was cleaning off some grubby ice cream handprints using Windex.

That’s my idea! You should totally run with it. Well, unless Windex isn’t safe to use on iPads. If that’s the case this commercial idea would be terrible, since you’d have a bunch of people ruining their iPads.

Is windex safe for iPad use?


Sincerely,


Christopher L. Jorgensen

Sponsor:

Reply:

SC Johnson
A Family Company
S.C. Johnson & Son, Inc.
1525 Howe Street
Racine, WI 53403-2236
262.260.2000

August 3, 2011

Mr. Christopher L. Jorgensen
PO Box 93042
Des Moines, IA 50393-3042
Reference Number: 015421167A

Dear Mr. Jorgensen:

Thank you for contacting us about Windex® Glass Cleaners.

I’m happy to recommend a product you can use to clean your iPad - Windex® Electronics Cleaner.  Its unique anti-static formula helps repel dust and keep it away.  Plus, when used according to label directions, it’s safe to use on a wide variety of electronics.  In hopes you’d like to give it a try, please find the enclosed coupon and use it to pick up a can, on us.

Additionally, we appreciate your creativity in your idea for a commercial.  However, I’m sorry to let you know we cannot accept marketing suggestions.  We limit all marketing and merchandising ideas to those developed by our own marketing staff and the agencies we hire.

Thanks again for reaching out to us.

Sincerely,

[signed]

Catherine M. Stein
Consumer Specialist

 

U.S. residents call
1-800-558-5252
www.scjohnson.com

Canadian residents call
1-800-558-5566
www.scjohnson.ca

Windex website: www.windex.com

Scan of the letter from Windex

Commentary:

I still stand by the idea behind my letter. In my case I am the grubby kid that gets ice cream handprints on his iPad. One of these days a company will run with one of my commercial ideas and make millions. I’ll still be poor.

I have a change jar that I dump all my pocket change in. I call it my iPad 5 fund. I put in about $5 a week. If the math doesn’t work out right It’ll be my iPad 6 fund. (I’m a patient man.)

I went looking for the Windex product mentioned in their reply. I couldn’t find it at Walmart. I will update this comment when my quest it fulfilled!

By Christopher L. Jorgensen

Website: http://jackassletters.com

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Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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