Christopher is the Magic 8 Ball of the depressingly obvious.

Take down requests and C&D letters will be forwarded to my attorney Marc J. Randazza.

Dear Charmin

Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

May 5, 2008

Charmin
c/o Procter & Gamble
1 Procter & Gamble Plaza
Cincinnati, OH 45202

Dear Charmin,

Now that Mr. Whipple is dead, is it OK to squeeze the Charmin, or is this behavior we should still avoid?

Thanks,

Christopher L. Jorgensen

P&G

The Procter & Gamble
Distributing LLC
PO Box 559
Cincinnati, OH 45201
www.pg.com

Ref: 5729925
5/20/2008

Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

Dear Mr. Jorgensen,

Thanks for sharing your interest in Mr. Whipple. Here are some interesting facts:
Dick Wilson did commercials for Charmin for many years as George Whipple. His tag line was … ‘Please don’t squeeze the Charmin’. He passed away November 19, 2007 at the age of 91. Mr. Wilson made more than 500 commercials as Mr. Whipple. He retired in 1985 but P&G brought him back for an encore commercial in 1999. The single ad showed Wilson ‘coming out of retirement’ against the advice of his golfing and poker buddies for one more chance to sell a new Charmin. Thanks for getting in touch with us.

Sincerely,

Carole

P&G Consumer Relations

Consumer Care Site C


Respondent Website:
Charmin



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