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Dear Banana Republic

Christopher L. Jorgensen
P.O. Box 546
Ames, IA 50010

September 9, 2010

Banana Republic
Customer Services
5900 North Meadows Drive
Grove City, OH 43123-8476

Dear Banana Republic,

I recently bought myself one of those emo hipster Banana Republic hoodies and I do look good in it (if I do say so myself), but I got to looking at the tag and it says it’s made with 95% cotton and 5% organic cotton. What’s the point of going organic at that point? If 95% of the cotton isn’t organic then any pesticides or anything bad in the cotton is in 95% of my hoodie. Now, if this formula were reversed I obviously wouldn’t be as concerned, since my hoodie would be mostly organic. I’m just not getting the whole mixing of cottons thing. So what’s up with this?

I try to be a socially responsible consumer, so I’d rather have a 100% organic cotton hoodie, but if I have to pick I’ll take fashion over substance any day!


Christopher L. Jorgensen

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Gap Inc.

5900 North Meadows Drive
Grove City, OH 43123

September 14, 2010

Christopher L. Jorgensen
P.O. Box 546
Ames, IA 50010

Dear Mr. Jorgensen:

Thank you for your letter to Banana Republic.  We appreciate the time you’ve taken to share your feedback about your Banana Republic hoodie.  At Banana Republic, our goal is to provide merchandise of exceptional quality and style, and we appreciate you sharing your feedback about the amount of organic cotton used in your hoodie.

We’re thrilled to hear that you enjoy wearing your Emo Hipster Hoodie.  We know many of our customers are interested in purchasing garments made with organic cotton.  Unfortunately, demand for organic cotton has outpaced supply; there simply aren’t enough organic farms operating.  Additionally, turning the fibers into fabrics requires a painstaking documentation and certification process.  Please be assured that we will share your feedback regarding the higher content of cotton versus organic cotton to the appropriate individuals within our company.

Than you, again for your letter Mr. Jorgensen.  We look forward to shopping with you again soon.



Chris Wingenfield
Gap Inc.  Customer Relations








Banana Republic website:

A scan of the letter sent by Banana Republic


Note: Address has been updated to reflect my current P.O. Box.

At first I thought this was standard boilerplate. It probably still is, but you can tell my letter was actually read. I’m amazed I got them to use the term “Emo Hipster Hoodie” and capitalize it like it’s a Proper Noun.

I will also have to admit Mr. Wingenfield gave an answer to the Organic COtton Question that actually made sense.

Hat tip to Caleb Ray for inspiring this letter.

By Christopher L. Jorgensen


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Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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