Professional Idiot: Do Not Try This At Home

Take down requests and C&D letters will be forwarded to my attorney Marc J. Randazza.


Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

September 9, 2011

LEGO Systems, Inc.
555 Taylor Road
P.O. Box 1138
Enfield, CT 06083-1138

Dear LEGO,

I’m sure by now you have seen JPMorgan’s Chief Investment Officer Peter Cembalest’s Lego-themed report explaining the European debt crisis, but if not I am including a copy. It chaps my hide that this guy did such a crappy job. There are image artifacts all over the place in this thing. My guess is he just took pictures off the internet and used them without permission. You would think that a company that took a 12 billion dollar bailout could afford a few LEGOS!

As far as I can tell there is no credit given to your company at all in this report, but I have to admit I didn’t read it all. There’s a bunch of crap disclaimers at the bottom that basically say there’s a good chance that Cembalest doesn’t know what the hell he’s talking about so you shouldn’t trust him with your money (at least that’s how I read it. I’m not a lawyer). But there’s nothing about LEGOS or your trademark or anything!

I think you should nip this in the bud! If you don’t stop this man then kids everywhere will start ripping off photos of LEGOS to illustrate high school reports and stuff. Think of those kids! They will probably all get F minuses if they follow this guy’s lead!


Christopher L. Jorgensen

enc. JPMorgan’s Chief Investment Officer Peter Cembalest’s Lego-themed report.



Christopher Jorgensen

P.O. Box 546
Ames, IA 50010


November 17, 2011

Dear Christopher,

Thanks for getting in touch with us.

You can use LEGO ® brand names, trademarks and copyrights, etc. but only if it’s for a personal project or one that nobody is making any money from.

I have to tell you about a few rules, though:

1) Please always spell the word LEGO using capital letters and use it only as an adjective not a noun.  For example you can write “Model built with LEGO bricks” but not “Model built with Legos”.

2) The first time you use the word LEGO please follow it with a “®” which shows everybody it’s a registered trademark.

3) You can’t use the red LEGO logo.

If you’d like to find out more about our rules please go to, or get loads more LEGO Group information by going to

Happy building!


LEGO Direct Consumer Services 


LEGO Direct Consumer Services   P.O. Box 1138   Enfield, CT 06083     USA   Tel. 800-233-8756   Email (web form):

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