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Dear Bonny Doon

Christopher L. Jorgensen
P.O. Box 93042
Des Moines, IA 50393

March 29, 2011

Bonny Doon Vineyard
328 Ingalls Street
Santa Cruz, CA 95060

Dear Bonny Doon,

They say you can’t judge a book by it’s cover, but I think those people have no love for good graphic design. A well designed book cover is often a good indication of well loved content. No one puts good books in crappy covers if they can help it.

I feel this same way about your wines! I love your labels. I love the artwork and graphic design. I particularly like the Ralph Steadman labels. The contents of these bottles usually live up to the art! The Cardinal Zin is one of my favorite wines of all time. I have a poster of this label above my bed. I often look at it as I fall asleep. I used to drink your wine a lot back when I could afford to drown my sorrows. With the current economy my sorrows seldom even get wet these days. I miss communing with the Cardinal!

If I ever get my finances under control again I’ll be sure to reach for the Zin! Hopefully one day soon I will once again be able to afford a life of debauchery.


Christopher L. Jorgensen

This site in book form. Buy it now!



Dear Christopher Jorgensen,

Thanks so much for your very kind note.  So glad that you were touched by the labels.  We have had historically too much fun producing them.  Please note that I sold the Cardinal Zin label and the new package no longer features the work of Steadman. Not sure about the wine either.  In any event, I don’t think we’ll ever see the heyday of BDV label art, but quality of wines has definitely improved.
Stay in touch, Randall Grahm • 888.819.6789













Scan of the post card from Bonny Doon


The handwritten note rocks, but I’m not sure I track what is going on with the Cardinal Zin. I think this explains why the label was different the last time I looked. I’m sad to hear it’s been changed. I dig the Cardinal, but this is my favorite wine of all time: Karly Warrior Fires. If you want to be my fiend forever you can ship some bottles to my PO Box. I also have a weakness for any Ravenswood reds (other than their “vinters’ blend”).

I really do like Bonny Doon wines as well. My one criticism is they always seemed a tiny bit more expensive than what they should be. You can almost always get a comparable wine for a few bucks less, but I like the company, like their design, like their wine, and everything I’ve ever read about Randall Grahm makes me believe he’s an upstanding guy, so I won’t quibble over a couple bucks between fiends.

You should:

Buy Randall Grahm’s book, Been Doon So Long: A Randall Grahm Vinthology, follow him on Twitter, and check out his website.

Remember, when sending me wine there is a three bottle minimum.

By Christopher L. Jorgensen


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Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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