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Dear Dannon Yogurt

Christopher L. Jorgensen
P.O. Box 546
Ames, IA 50010

January 26, 2012

Dannon Consumer Response Center
P.O. Box 90296
Allentown, PA 18109-0296

Dear Dannon Yogurt,

I think you need to offer a 12 step program for your product. I admitted I am powerless over Dannon yogurt, but I love my helplessness. A little ripe banana, some brown sugar, granola, and your vanilla yogurt in a bowl and I’m pretty darn happy. Sometimes I put in a little Hartley’s Best Damson Jam in there (instead of the brown sugar) when I feel a bit fruity. I get the jam from Ames British Foods. It’s expensive, but good; the perfect compliment to your yogurt. (If you ever go there be sure to say “Hello” to Marcus!)

Don’t tell anyone, but I buy your yogurt at Wal-Mart (I don’t like people knowing I shop there). They have a Wal-Mart brand of yogurt called “Great Value.” Not only is it not as good as yours it’s more expensive! You’ve got them beat in flavor, price, and graphic design! I’m not even sure why they try to complete with an inferior product.

You should consider coming out with Damson flavored yogurt. Damson is damn good and would make a wonderful addition to your product line. I also have to admit that I am lazy, so if it was already in there that would help me be even lazier!


Christopher L. Jorgensen

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The Dannon Company, Inc.
Dannon Consumer Care Center   •  PO Box 90296   • Allentown, PA 18109-0296

February 7, 2012

Mr. Christopher L. Jorgensen
PO Box 546
Ames IA 50010-0546

Dear Mr. Jorgensen:

Thank you for taking time to contact The Dannon Company. We sincerely appreciate your positive comments about our Dannon Natural Flavors Vanilla and will be certain to share them with others in the company.

Dannon is committed to providing consumers with the highest quality products.  We take great care during product development, production and distribution to make certain that every product meets the highest standards and satisfies our customers.  Your positive feedback helps us to know that we have successfully met our objectives!

Once again, thank you for contacting us. As an expression of our appreciation, please accept the enclosed.  It is always a pleasure to hear from a Dannon fan!



Rabia Persiani
Consumer Response Representative
Ref #: 1412797N






Printed with soy ink on 100% post consumer recycled paper

Scan of the letter from Dannon Yogurt


I tried the fancy stuff with fruit on the bottom. I tried the Greek stuff. I tried the kind that supposed to help women poo, but I keep coming back to my Dannon. It’s what I like.

They sent me two coupons totaling 50¢. That’s a nickel I made on this letter!

By Christopher L. Jorgensen


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Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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