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Dear Hobby Lobby

Christopher L. Jorgensen1
P.O. Box 93042
Des Moines, IA 50393

April 10, 2008

Hobby Lobby Corporate Office
7707 SW 44th St.
Oklahoma City, OK 73179

Dear Hobby Lobby,

You’re twice as cool as Michael’s. Just thought you should know that.


Christopher L. Jorgensen









1 Originally this letter used my home address, but this was before I became wise to the ways of women.

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Hobby Lobby

April 17, 2008

Christopher L. Jorgensen
P.O. Box 93042
Des Moines, IA 50393

Dear Mr Jorgensen,

We were pleased to receive your letter regarding the compliments you offered our store.

In the retail business there are many elements that combine to create a successful store and few are as important as customer service. Your feedback on the performance of our stores is very important; it helps us to better serve you, the customer. Thank you for taking the time to tell us about your experienced with our store.


[first name signature]

Bridget Boulware
Customer Service









Customer Service
7707 SW 44th St.
Oklahoma City, OK 73179 USA
Phone: (405) 745-1835
Fax: (405) 745-1756


Scan of the letter from Hobby Lobby


This was one of the first letters written. I sent nearly the same letter to Michael’s. “Dear Michael’s, Hobby Lobby is twice as cool as your stores. Why is that?” Michael’s has yet to respond. The above letter alone proves that Hobby Lobby is indeed twice as cool as Michael’s.

I have few quibbles with their letter. Mine was short, asked no questions, and only amounted to a silly compliment.

I do think an opportunity was missed here. The little retail pep talk made my eyes gloss right over, my head hit my desk, and 20 minutes later I woke in a pool of my own spit. Bridget should have just fired back a letter that said, “Thanks. We already knew we were twice as cool as Michael’s,” but Bridget would actually then have had to type something rather than mindlessly hitting the “customer compliment number three” macro, signing the letter, and having one of her clerks drop it in the mail.

They should have sent me something as well. But of course I always think that. Seriously, for the web savvy, Hobby Lobby runs decent weekly coupons. I wait for the “40% off any one item” coupons and have my girlfriend print one off for me, so they could have just thrown one of those in there (and saved her some time!). But then I guess I’d be bitching about how they sent along the same discount anyone with a girlfriend like mine could get off their website. But dammit, I made effort, effort should be rewarded. The paper they use is high quality and thick. A one page letter came in such a fat envelope I thought for sure it contained a consumer bribe! But no, just fine stationery. They should cut back to cheap paper and send out that swag!

And for anyone tracking my peeves with these letters, you might be wondering why I am not taking Bridget to task over the use of her first name only. Well, the answer here is easy. She included her full name in text. I could care less how someone signs something, as long as a real pen is used, and a full name is given. No one could possibly read my signature, so I would be a hypocrite if I complained about this.

I do like this store, and in case you missed it, they really are twice as cool as Michael’s.

By Christopher L. Jorgensen


Have a comment? Put a stamp on an envelope and drop it in the mail to:

Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

Be sure to mention what letter your comment applies to. Adding some cash with your correspondence is a good thing. You can email me at .(JavaScript must be enabled to view this email address) if you must.

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