Dear LEGO
Christopher L. Jorgensen1
P.O. Box 93042
Des Moines, IA 50393
September 9, 2011
LEGO Systems, Inc.
555 Taylor Road
P.O. Box 1138
Enfield, CT 06083-1138
Dear LEGO,
I’m sure by now you have seen JPMorgan’s Chief Investment Officer Peter Cembalest’s Lego-themed report explaining the European debt crisis, but if not I am including a copy. It chaps my hide that this guy did such a crappy job. There are image artifacts all over the place in this thing. My guess is he just took pictures off the internet and used them without permission. You would think that a company that took a 12 billion dollar bailout could afford a few LEGOS!
As far as I can tell there is no credit given to your company at all in this report, but I have to admit I didn’t read it all. There’s a bunch of crap disclaimers at the bottom that basically say there’s a good chance that Cembalest doesn’t know what the hell he’s talking about so you shouldn’t trust him with your money (at least that’s how I read it. I’m not a lawyer). But there’s nothing about LEGOS or your trademark or anything!
I think you should nip this in the bud! If you don’t stop this man then kids everywhere will start ripping off photos of LEGOS to illustrate high school reports and stuff. Think of those kids! They will probably all get F minuses if they follow this guy’s lead!
Sincerely,
Christopher L. Jorgensen
p.s. JPMorgan’s Chief Investment Officer Peter Cembalest’s Lego-themed report.
Reply:
LEGO ®
-001-01
Christopher Jorgensen1
PO Box 93042
Des Moines, IA 50393-3042
USA
029281397A
November 17, 2011
Dear Christopher,
Thanks for getting in touch with us.
You can use LEGO ® brand names, trademarks and copyrights, etc. but only if it’s for a personal project or one that nobody is making any money from.
I have to tell you about a few rules, though:
1) Please always spell the word LEGO using capital letters and use it only as an adjective not a noun. For example you can write “Model built with LEGO bricks” but not “Model built with Legos”.
2) The first time you use the word LEGO please follow it with a “®” which shows everybody it’s a registered trademark.
3) You can’t use the red LEGO logo.
If you’d like to find out more about our rules please go to
http://aboutus.lego.com/en-us/corporate/fairplay.aspx, or get loads more LEGO Group information by going to http://aboutus.lego.com/en-us/corporate/legalnotice.aspx.
Happy building!
Sincerely,
Jesse
LEGO Direct Consumer Services
LEGO Direct Consumer Services P.O. Box 1138 Enfield, CT 06083 USA
www.lego.com Tel. 800-233-8756 Email (web form): www.LEGO.com/service
Better Building More Fun Better Building More Fun Better Building More Fun Better Building
1[Editor’s Note: due to the impending collapse of the US government this PO Box is no longer valid. Check the FUQ for updated information.]
LEGO website: lego.com
Commentary:
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Christopher L. JorgensenPO Box 546
Ames, IA 50010
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Other points of interest:
Legal:

Perter is the son. Michael Cembalest is the dad. I regret my error in my letter to LEGO.
I got this detail correct in the letter I sent to Michael:
Here’s a copy of Michael and Peter’s report. Decide for yourself if he violated the LEGO trademark.
By Christopher L. Jorgensen
Website: http://jackassletters.com