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Dear Coke (pt. 1)

Christopher L. Jorgensen1
P.O. Box 93042
Des Moines, IA 50393


April 10, 2008

The Coca-Cola Company
P.O. Box 1734
Atlanta, GA 30301


Dear Coke,

I honestly like Coke better than Pepsi, but I like Mt. Dew more than Mello Yello, so I am confused by which soda company is my favorite. So I decided to write this letter and ask for some free stuff. I’m sending this same letter to both companies. The one that sends me cooler swag will be my official favorite beverage maker!

Thanks,

Christopher L. Jorgensen

cc: Pepsi

 

 

 

 

 

 

 

1 Originally this letter used my home address. I no longer give this out every since Mean Joe Green threw his sweaty shirt at me.

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Reply:

April 24, 2008


Christopher L. Jorgensen
P.O. Box 93042
Des Moines, IA 50393


Dear Mr. Jorgensen:

Greetings from your friends at The Coca-Cola Company. We are always happy to receive letters from our consumers and appreciate your taking the time to write.

Although we do not have funding set aside for large premium items, we have enclosed a token of our appreciation that we hope you will enjoy.

Thank you for your interest in out brands. If you have any additional questions or concerns, please feel free to contact us again.

Sincerely,

[scanned signature]

Lesley,
Industry and Consumer Affairs
The Coca-Cola Company

Enclosure(s):

1 Sticker A(s)
1 Stickers B(s)

 

 

 


1-1013089681

Coke (pt. 1) website: www.coca-cola.com

Scan of the letter from Coke

Commentary:

Looks like Pepsi is my official favorite beverage maker on a few counts.

  1. They responded much quicker (8 days faster than Coke).
  2. Their stickers were cooler.
  3. Their letter seemed more genuine.
  4. It was hand signed by a person with a last name.
  5. They sent a pencil too.

I am going to drink Pepsi products exclusively for a year, not to punish Coke, but rather to reward Pepsi. Don’t get me wrong, Coke went above the call of duty, but the line about “we do not have funding set aside for large premium items” bugs me. Why say that at all? Why not, like Pesi, just throw in the stickers and say, “Here you go!” I did get the impression that Coke actually read my letter. I’m not sure Pepsi did, but their marketing speak is good at faking it.

By Christopher L. Jorgensen

Website: http://jackassletters.com

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Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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