Dear Menard’s

Christopher L. Jorgensen¹
P.O. Box 93042
Des Moines, IA 50393

April 17, 2008

Menard, INC.
Customer Service Dept.
4777 Menard Dr.
Eau Claire, WI 54703

Dear Menard’s,

I love your store. Whenever I break something around my house my first thought is, “Bet Lowe’s has a kit for that,” and usually they do. But when they don’t I usually visit your store!

It’s not that you are my second choice, they just happen to be closer.

I love walking up and down your aisles imaging I know what half the stuff is used for! I also like looking at tools and imagining all the cool things I could build if I were the sort to build things. Kind of like when you go to a movie you imagine yourself being the actor on the screen. Well, when I am in your store I like to pretend I’m the sort of guy who could actually use a nail gun.

Thanks,

Christopher L. Jorgensen

¹ Originally this letter used my home address. I stopped giving this out every since Gene Simmons used my bathroom “for a big one.”]

Reply:

Menard, INC.

Guest Services Department
Arlene Krueger - Manager

April 24, 2008

Christopher L. Jorgensen
P.O. Box 93042
Des Moines, IA 50393

Dear Christopher:

Thank you for taking the time to write and for the business you have given us.

Thank you for your comments regarding our stores. It is always nice to hear that all people can enjoy our stores, whether it is for large projects, small projects, or even just browsing.

Sincerely,

(signed)

Arlene Krueger, Manager
Guest Services
Menard, Inc.

AK/ss

4777 MENARD DR. • EAU CLAIRE, WI 54703 • FAX (715) 876-2868

Commentary:

Now if I were writing this letter I would have written it as such:

Dear Mr. Jorgensen,

Thanks for your letter. We’re glad you like to spend time in our stores. We wish you were closer to one of our stores so we could always be your first choice for projects!

I wanted to let you know we offer introductory classes on many home improvement tasks and many of our employees are able to offer expert advice. If we can’t help you get it done we offer a wide variety of books that can.

If you do decide to get a nail gun, we’ll make sure you know how to use it before you take it home.

Sincerely,

Christopher L. Jorgensen

By Christopher L. Jorgensen

Website: http://jackassletters.com

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Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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