Dear Smuckers
Christopher L. Jorgensen
P.O. Box 93042
Des Moines, IA 50393
July 17, 2008
The J.M. Smucker Co.
1 Strawberry Lane
Orrville, Ohio 44667-0280
Dear Smuckers,
I was wondering, worldwide, what is the downright oddest thing you guys put in a jar? What about the hottest?
Inquiring minds want to know.
Thanks,
Christopher L. Jorgensen
Reply:
Smuckers®
Since 1897
July 21, 2008
Dear Mr. Jorgensen,
Thank you for your recent message regarding where you may purchase Smucker Products in your area. We appreciate the time you have taken to contact us and most certainly enjoy hearing from consumers who enjoy our products.
As you may have discovered, many of our items are not offered in all market areas. You may visit our website at www.smuckers.com to place an order or you may contact our catalog department at 800-742-6729.
Thank you again for contacting The J. M. Smucker Company. We trust this information has been of assistance to you. If you should require additional information or assistance, please contact us at 888-550-9555, Monday - Friday, 9:00 a.m. - 7:00 p.m. EST.
Sincerely,
[signed]
Debbie Sparrow
Consumer Relations Representative
Ref #8028066
Enclosure: 1 Smucker’s On-line Store Catalog(s)
THE J.M. SMUCKER COMPANY • STRAWBERRY LANE, ORRVILLE, OHIO 46667-0280 TELEPHONE (330) 682-3000 • FAX (330) 684-3370 • www.smuckers.com
Commentary:
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Christopher L. JorgensenPO Box 546
Ames, IA 50010
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Ok, first I didn’t ask where I could purchase things from them. I asked what nutty things they put in jars. Getting a catalog was fine by me, since I figured I could see for myself. Sadly, I was a bit disappointed. Nothing exciting at all! No snake or puppy, no strange mushrooms, no strawberry jam. Oh, wait, I guess they do put one of those in a jar. The catalog wasn’t so much a listing of products, but rather a listing of their online stores (or at least this is what I took away from it, but have to admit if there was a Smucker’s catalog quiz I’d fail).
I would have been happy if they’d just written back to tell me about their serrano pepper jelly.
A letter is a chance to market to a consumer, but blanket marketing without addressing the questions asked is a failure in my mind. I walk away feeling a bit cheated and still don’t know the answer to my question.
I’ll live though.
By Christopher L. Jorgensen
Website: http://jackassletters.com