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An Unanswered Letter to 1010 Global

Christopher L. Jorgensen
P.O. Box 546
Ames, IA 50010

October 13, 2010

1010 Global
PO Box 64749
London, NW1W 8HE

Dear 1010 Global,

What were you guys thinking? Exploding children tend to alienate people. I’m not speaking from firsthand experience or anything. I’ve never strapped explosives to a tot and watched it go BOOM! I’ve never been coated in little bits of fat, blood, bone and brain. I’ve never even spent much time thinking about detonating infants until I watched your commercial. Now it’s all I can do. Every time I see a kid now I imagine it blowing up. BOOM!

I’m sure you can imagine this has taken quite the toll on my mental health. So again, I ask, what the hell were you thinking? I’d really like an answer. I just can’t make a connection between people dying in a fiery blast and global warming. I was on your side before I saw this ad, now I am thinking, fuck it, we’re doomed as a species if it takes body parts flying through the air to grab our attention and to make a point. This lack of civilized rhetoric makes me want to hasten our demise.

We’re not worth saving. You’ve convinced me of this. Tonight I will drive 20 miles out of the way and leave my light on all night.

What were you thinking?


Christopher L. Jorgensen


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Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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