An Unanswered Letter to Jack Daniel’s

Christopher L. Jorgensen
P.O. Box 546
Ames, IA 50010

June 4, 2008

Jack Daniel Distillery
Route 1,
Lynchburg, TN 37352

Dear Jack Daniel’s,

I am including an ASCII drawing I think you should implement with your bottles. I know the design of your bottles hasn’t changed much over the years, but this simple change would be responsible of you and help out your whiskey consuming fans!

There are a lot of people who just doesn’t know when too much of a good thing is too much of a good thing (especially after a mug or two of your product). So I figured helpful “tic marks” on the side of the bottle would be great!

You know, something like:

				 __
				|  |
				|  |
				|  |
				/  \
			       /    \ --> You're fine and should be feeling it.
			      |      | --> She's probably not as fine as she looks.
			      |      | --> Whoa there, Sailor! Slow down!
			      |      | --> You're going to feel this in the morning!
			      |      | --> Looks like you might have a problem.
			      |      | --> Hello? Hello?
			      |      | --> My name is X* and I am an alcoholic.
			       ------  --> 911! 911!
							*(Your name here)

Of course, you should feel free to come up with your own sayings (it is your whiskey), but feel free to use any of mine.

Sincerely,

Christopher L. Jorgensen

p.s. I’m nearly 38 and have been enjoying your whiskey (especially with Coke) for a long time now!