An Unanswered Letter to Energizer

Christopher L. Jorgensen
P.O. Box 546
Ames, IA 50010

September 29, 2010

Energizer
533 Maryville University Drive
St. Louis, MO 63141

Dear Energizer,

I just want to say that not just kids have toys! Well, some of these not-for-kids toys require batteries. Recently I had an occasion to put an Energizer battery head to head with a Duracell (AA batteries) and I have to say that the Energizer lasted longer. The Duracell left me totally unsatisfied.

This got me to thinking I could use your batteries in other things like my digital camera or smoke alarms. I mean, you don’t want to go trusting those things to just any old battery.

Anyway, you should try marketing your batteries to adults that like to have fun. You could focus in on a bed with a split screen—each with a person on that side—and it culled say “Duracell” under one and “Energizer” under the other, then you could have the Duracell run out of juice and then use the tagline, “Energizer. Getting the job done!”

What do you think? Remember, sex sells.

Sincerely,

Christopher L. Jorgensen