An Unanswered Letter to Reichel Foods

Christopher L. Jorgensen
P.O. Box 546
Ames, IA 50010

April 26, 2010

Reichel Foods, Inc.
3706 Enterprise Drive SW
Rochester, MN 55902

Dear Reichel Foods,

I can honestly say I don’t get the appeal of your “Dippin’ Stix: Sliced Apples & Peanut Butter” product.

1. No matter how advanced your packaging technology, there just isn’t a way to have as fresh of a slice of apple as you can get with a whole apple and an old fashioned knife.
2. Sure, “Dippin’ Stix” are only a buck, but for that same $1 you can get two whole apples, and save yourself the packaging.
3. I realize Earth Day has passed, but I think there will be another one. Wouldn’t it be nice to go into this day knowing you didn’t give the environmentalists reason to criticize you for contributing a mountain of apple packaging to the landfill?
4. I’m all for connivence food, but how hard is it to cut an apple?
5. I forget what 5 was for.
6. Who only wants 4 slices of apple? I know I can generally eat a whole apple! I’d end up eating like 3 packs of “Dippin’ Stix,” which would be like $3 and for that much money you can get a whole bag of apples!

So please explain these to me.

Curiously,

Christopher L. Jorgensen