An Unanswered Letter to Sandwich Thins

Christopher L. Jorgensen
P.O. Box 546
Ames, IA 50010

November 7, 2011

Bimbo Bakeries USA
Consumer Relations Department
P.O. Box 976
Horsham, PA 19044

Dear Sandwich Thins,

A lot of times I get neat ideas about how a company can improve their products. I send them these ideas and I usually get sent a letter that says, “Thanks, but no thanks,” and I feel a bit ignored. I understand though! Most of my ideas are so blindingly obvious that most companies have probably already thought of them. You can’t have me coming along and taking credit for someone else’s work, now can you? Especially if I pretended to want money in exchange for my ideas. You can’t have people paying strangers for the obvious! You probably have a staff that already does this.

Well, I have an idea for you. You can have it for free, and if you’ve already thought about it then you can send me a letter that says, “Thanks, but no thanks.”

Ready? Here it is: You should wrap your Arnold Select Sandwich Thins in pairs! This simple and obvious idea would go far in improving your product. Most people are going to want them individually or in pairs. No one is going to eat eight right away. This will keep them fresh and yummy for longer. See? A great idea!

Sincerely,

Christopher L. Jorgensen