An Unanswered Letter to Burger King

Christopher L. Jorgensen
P.O. Box 546
Ames, IA 50010

April 21, 2008

Burger King Corporation
Consumer Relations Department
9300 South Dadeland Blvd
Miami, Florida 33156

Dear Burger King,

Today I was in one of your restaurants and noticed you have a new “pay it your way” option. The sign said you took Burger Bucks Gift Certificates, American Express, Discover, Visa and Mastercard, but no where did it say you took the good old American greenback! Isn’t it a little irresponsible encouraging people to finance food? It was a relief to find out you still took traditional money.

Also, on my meal bag it had some marketing materials for your stores. It reads: “You always hear sports announcers talk about the ‘sweet smell of success’. But none of them ever really explains what that smells like. We’d like to propose it’s the scent wafting from this very bag. Of course, we could be wrong. But we don’t think so.” Well I think you are wrong. I hope to be successful someday and really hope I don’t end up smelling like fries and a chicken tender sandwich. About the only way this would happen is if I ended up working at a Burger King, and honestly, most of the people there don’t look that successful.

I was wondering, did you pay someone to come up with that text? You really
should consider asking for a refund.

Also, the bag states that it “SMELLS LIKE A WINNER.” I’m not making this up. I am including the portion of the bag so you can see for yourself. Well, since I paid for the meal, I am left wondering what I’ve won. If you could send my prize to the above address this would be great!

Thanks,

Christopher L. Jorgensen