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An Unanswered Letter to Thermos

Christopher L. Jorgensen
P.O. Box 93042
Des Moines, IA 50393

December 06, 2010

Thermos L.L.C. - Corporate Headquarters
2550 West Golf Road
Suite 800
Rolling Meadows, IL 60008

Dear Thermos(R),

recently my girlfriend bought a Thermos(R) and we were questioning what you would call a non-Thermos(R) Thermos(R)? I mean other companies make these but everyone still calls them a Thermos(R). I know this is an important destination to make, since if you don’t protect your trademarks you risk becoming a generic like Kleenex, but still, you have to admit “insulated vacuum food container” doesn’t roll off the tongue like Thermos(R)!

So what should we be calling non-Thermos(R) Thermos(R)es?

By the way, she loves her Thermos(R) and we’re quite glad we didn’t just buy a knockoff insulated vacuum food container. It just wouldn’t be the same!


Christopher L. Jorgensen


Have a comment? Put a stamp on an envelope and drop it in the mail to:

Christopher L. Jorgensen
PO Box 546
Ames, IA 50010

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